Fashion: Marc Jacob - the face (and body) of new mens' fragrance - BANG

Marc Jacob has graced his own men's fragrance ad campaign, in which he is naked, with an over-sized bottle of his new fragrance strategically placed.

In the ad you can see an oiled and muscled up Marc Jacob lying on a metallic sheet-bed. It's definitely a Bang, and very well suited to the theme of the fragrance, the image is quite full of impact and I can only imagine how will the cologne smell, well either way I probably wouldn't like it much, too much of a Bang.

He claims going naked is his associate's idea, but I doubt he has much trouble refusing the proposition. The cologne will be dropped this summer.