Tired of HK brands producing clothes that are either too cheap and juvenile looking or others that have good design but bad technique and material? These description have slowly came to attach itself with most Hong Kong local production I've came across. But here's finally something about HK fashion that I can get excited about, after taking a special liking to my personal favorite 5CM, take a look now at CCChu. I came across this local brand on the internet and I was immediately impressed by the two designers, CC and Chu. Their new collection, "Crush", has a good mix of creativity and wearability. The designers aim at being eco-friendly by mainly using recycled polyester, hemp, and organic cotton and the collection features fluid silhouettes with soft desirable fabrics. Most styles incorporated heavy draping and thus overall creating architectural shapes.
Fire Cracker Series
I'm just so glad to see such a high level of sophistication in design and quality coming out of HK. Oftentimes new designers get so boggled down with creativity that they lose sophistication in execution and marketing, but this line I think has a better balance between market-compatibility and creativity. I'm excited to see the next collection and to see the evolution of the designers' style and signatures.
Interesting fact: The brand also personalize orders in terms of color and they personalize your order by sewing your name onto the tag of your clothes.
Visit CCChu's website here.