Thursday, June 3, 2010

fashion: "To the T" Zara Edition

Fashion giant, Zara, similar to other major fast-fashion chains, are famous for taking the essence (imitating) designers and bringing their style to the mass at a much more affordable price. And for this spring, I've noticed a while ago that Zara's Spring collection/lookbook/display looks extremely similar to Alexander Wang's Spring collection.

The collection itself is only similar in essence to Alexander Wang's, where they also adopted a neutral/tan color palette and feature some of the popular elements such as fringes, the peep-toe zipper bootie, and the red-hot leather shorts in brown or tan. Those elements is visibly similar to Wang's 2010 Spring Runway looks, which is in itself not a terrible thing since we have come to accept and appreciate this aspect of the fast-fashion chains. But I find it a bit nauseating to find Zara copying Wang's look down to the T, and the most obvious is the hair and make-up.

While similarities in clothing can often be relegated to coincidence and can be masked by calling it "similar in essence", it's quite offensive to copy someone else down to the hair and make-up. You'll notice in the following pictures that the hair style in Zara's Spring ad is also a side loose pony-tail, with the make-up kept light and minimal and a light/pale lips, a look which Alexander Wang received praise back in September when he debuted his 2010 Spring collection in NY.


Zara


Alexander Wang


Zara


Alexander Wang

I'm just saying, obviously the customers won't mind or won't recognize, and it'll only be obvious to people who follow fashion, but before you buy from H&M, forever 21, or Zara again, you can think about which designer is this article of clothing "originated" from.

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