Friday, July 2, 2010

Fashion: Theory host Stylist Battles on Facebook!

Contemporary brand Theory is hosting a stylist battle on their facebook page. They're pitting three stylists against each other, Nylon's Joseph Ericco and Dani Stahl, along with Annabel Tollman. Each one will style three similar looks (jersey, shorts, and men's) and facebook users get to vote for their favorite stylist. The winning stylist will have a charitable donation from Theory going toward their choice of organization, and the voters will be able to enter a sweepstake for one of three $750 dollars gift cards.

Sample pictures below, in order from Left to Right: J. Errico, and Annabel Tollman, Dani Stahl, more on the facebook page.

This is just one fun example of the real life competitiveness of the styling industry, and why not do it for a charitable cause, and it's super fun! After viewing the Theory facebook page, it's hard to pick an outright winner, while the women's looks are strong across the board with J Errico slightly stronger, I think Annabel Tollman has the strongest men's look, and for that my final vote goes to Annabel! Once you click to the website, her men's look is so fresh and clean, and most importantly, it's not bulky and heavy. It's still layering, but she gets the proportion just right, and it's quintessential Theory. It's a great late summer early fall look for NYC (or.... a winter look for us who're in Southern California), so go ahead and pick your favorite!

This is also getting me even more excited about the upcoming Theory x Theysken collaboration (read about it in my earlier post). Hopefully there will be another style-off with that collection, just imagine what they can do with Theysken's then.

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